Sweet Pins Fine Hosiery online boutique has created a sexy approach to raising funds and awareness for breast cancer research and will bring their fabulous campaign from the UK to Australia through “National Stockings Day.”
This event is aimed to encourage all women to slip into something beautiful and feminine like stockings for one day.
“National Stockings Day” will be held on Friday, October 18th but Sweet Pins has announced that throughout the entire month of October a percentage of all their branded stockings sold by online retailer will be donated to the National Breast Cancer Foundation.
On October 18th models will show off their elegant Sweet Pins stockings around Sydney and Melbourne CBD to promote the cause.
“Most of the products and initiatives to support breast cancer foundations are very conventional and are usually every-day-use products. We wanted to change things up and offer something fun that will make women feel sexy and feminine. Perhaps use as an excuse to treat yourself or surprise your partner,” states Lidia Scotto Di Vetta, the founder of Sweet Pins.
“National Stockings Day is an event originally created by Charnos Hosiery. It has been so popular in the UK for the past six years, and we hope it will be a success here in Australia as well. I look forward to seeing the women in Australia come out wearing their Sweet Pins stockings feeling sexy and glamorous while supporting a great cause.”
Show your support for this event on the National Stockings Day Facebook page or through the hash tag #Nationalstockingday.
Head over to the Sweet Pins store, start shopping and look fabulous while helping a great cause!